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A beta test of Ads for Adobe PDF Powered by Yahoo opened for publishers, offering placement and tracking of contextual ads alongside Portable Document Format content.

PDF has been an appealing format due to its ability to preserve the look and feel of a document, while providing it to others in an easily accessible way. The free Adobe Reader became a fixture on computer desktops as adoption of PDF increased.

Yahoo has managed to score a significant win by beating ad competitors like Google and Microsoft to the opportunity to mine the PDF space for advertising revenue. Adobe and Yahoo announced the new program for delivering dynamic contextual ads in PDFs this morning.

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Google has just officially launched a new ad format which displays interactive content with the use of Gadgets - Gadget Ads. This new ads format is now available for many of the adwords advertisers. They run on the Google content network, competing alongside text, image and video ads for placement.

The new ad format supports both cost-per-click and cost-per-impression pricing models, and offers a variety of contextual, site, geographic and demographic targeting options.

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